Follow the laid-out customer journey map for each of your customer personas and identify potential drop-off points. After carefully strategizing and researching, you can take the customer journey yourself. Perhaps you’ll need additional help through customer service tools. After you take inventory of your touchpoints, it’ll be easier to see what resources you have and the ones you’ll need to improve. Detail available and needed resources.A few examples to jumpstart your brainstorming: social media, email, website, and third-party review sites. You can then plot each of those touchpoints along the customer journey. When, where, and how will they interact with your business? Identify all the points of contact between you and your customers and where those contacts happen. You should be thorough and start from the beginning: how did they hear about your company? All the way to the end: what made them decide to become a returning customer? Conduct user research to identify the particular journey map a customer persona might embark on.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |